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We create purpose-driven marketing strategies We promote your business and brand to the right people We amplify your presence with a problem-solving approach We are Brand Ticks.


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App Store Optimization

The latest kid on the (online) block is app store optimization. Say you have launched an app, but is it getting found and downloaded enough? App store optimization or ASO helps to effectively improve the visibility of your mobile app in the store and hence increases the chances of getting downloaded. Simply put, the higher your app ranks in the app store, the more visible it will be to your target audience.

ASO has certain goals, which include: content optimization, analysis of reviews and ratings, higher rank for keywords, and increasing organic downloads. Expert ASO managers at Brand Ticks work with your brand to select the right keywords and describe your app, so that we can boost your search ranking and visibility. Even if your app is superb in its offerings and is technically sound, without an app search optimization it will be ineffective. You will lose both installs and revenue. Perfectly strategized App Store Optimization will lead to increased app downloads, better customer retention and greater app engagement.

ASO Process at Brand Ticks:

  • App logo and title: Your first impression should be a clear, eye-catching one
  • App keywords: Relevant, helpful keywords for your users to find your app
  • App description: Everything we can say about your app in an attractive way
  • App reviews/ratings: Increase app reviews and ratings by usersĀ 
  • App category: Ensuring your category delivers your app to qualified consumers